Who are we?
At Upraised, we are focused on bridging the employability gap. We upskill candidates so they can realize their full potential and help them land their dream jobs. We are a seed-funded company, founded by Mona Gandhi (the first female engineer at Airbnb), backed by angels - Kunal Shah, Vijay Shekhar Sharma, Airbnb co-founder Nathan Blecharczyk, and marquee investors - Lightspeed India and South Park Commons from Silicon Valley.
Why should you choose us?
Three fundamental things that we have got right are:
Product: You want to work for a start-up that genuinely believes its product is the best in the market.
Culture: You want to work at a place where you feel valued and heard and where culture is not lip service.
Team: You want to work with young, entrepreneurial, self-driven peers with infectious energy and zero judgment.
Our team has ex-founders, consultants, freshers, premier school graduates, and drop-outs - anyone and everyone is welcome. Skills, strength of character and work ethics trump everything else. Period!
Who are we looking for?
We’re searching for someone who is obsessed with impact. If you get a high by driving business results - this is the right role for you!
You will take ownership of storytelling across digital platforms to drive growth in the number applications for the program, and ultimately - revenue.
*we don’t measure success by signups, we dont believe in superficial numbers & firmly believe that marketing should own the entire funnel and collaborate with sales to drive revenue
What will you do?
1) Own positioning, messaging and digital launch of all new products.
2) Own the entire product funnel from signup to payment, to ensure each screen is solving for a user need and drive conversions across the funnel
3) Own the upraised website and conversion across all key pages.
4) Own lead nurturing to ensure we stay top of mind for leads when they are “in market” for the product.
5) Manage campaigns across different channels (influencer, referral and performance) to ensure growth in number of leads
6) Collaborate with sales, to ensure consistency in storytelling across all customer touchpoints.
This is a high ownership role. We are looking for someone who can thrive in an ambiguous and unstructured environment and manage a team to deliver the desired outcomes.
Our ideal candidate would be someone who has checked most of these boxes:
Must have 3-4 years of experience in growth/product marketing with evidence of working on landing page optimization, nurturing and leading high impact launches.